Blogging for a Purpose

This post is by the Honest College intern Robbie Williford.

Blogging is slowly becoming a world full of information compiled by writers who want to get their point across. To me, blogging takes much more than just some information compiled into a web log for everyone to see. I see blogging as a source to help others; a way for writers to write about the things that they are passionate about. It involves finding the thing that drives you to become a better person, and through that, show others how to do the same thing.

For me, blogging creates a perspective for the readers to connect with you through. I get to write about the things that I love the most and have the most interest in.

With this piece, I want to offer you some help with starting your blog with a purpose.

image credit: flickr

Finding your purpose

In order to blog for a purpose, you have to first find out what that purpose is. Ask yourself these questions:

  • What drives me? For me, blogging gives me a way to show everyone what I’m made of and it allows me to reach out to the people that are willing to listen. That’s what drives me.
  • What am I so passionate about that I want to share with others? I’m passionate about changing the world with my writing. I believe in writing everything down and finding myself through all of it. That’s my purpose.
  • How would starting a blog help others? It would show them how things work for me, and it would give them inspiration to do the same things with enough courage to go through with it.

I promise that finding the purpose for starting a blog becomes easier once you start to formulate and organize your thoughts, and you can answer those questions above. It’s best to start out small and work your way up the ladder. Once you figure that out, you can move on to the next important thing.

Creating a vision and mission

I know that it seems silly, but it’s really important to find a vision for the blog. Even blogs such as this one that you’re reading began as a small vision to the founder. Now look at it. Creating a vision will not only help you figure out exactly what you want to do with your writing, but it’ll help you pave the way for the rest of your blogging experience.

The next thing you do is find the mission that you’re setting out on. Some people may ask, “What’s the difference between a vision and a mission, Robbie?”

It’s simple:

Vision- explains your key values, tells how you believe things should be done, and gives you an idea of the direction you’re heading in.

Mission- describes your overall purpose and what measure your own success. Often times your services – in this case, writing – revolve around your mission, and it integrates with your image, values and priorities.

For your mission, try and describe exactly what it is that you’re going to do- your purpose for writing the blog. If you do this, your blog is already heading in the right direction. Which leads me to my next point…

Write, write, write

It’s so important to begin writing early and often. You want to consistently be brainstorming and cultivating the ideas that you have in your head for your blog. You’ve got to be consistent with the content that you’re producing because it’ll help you get your blog off of the ground. You’re basically providing yourself with the foundation to your blog.

One thing that I find helpful in getting my writing off of the ground is leading a brainstorming session, preferably with two or three other people. This gives you fresh ideas being bounced back and forth between multiple people. Three or four minds are better than one mind, most of the time.

A few other things that I do to grow through my style are as follows:

  • Read things backwards. Start at the bottom of your ideas and go to the top from there. It gives you a different perspective on how you formulated ideas.
  • Sit in a different room when I’m thinking of the ideas and writing the pieces. I often go and sit outside because it gives me a sense of openness that is hard to find in an enclosed area. Visiting the familiar place of writing is good, but finding a different place to write helps. This does wonders for you if you’re looking for good inspiration too.
  • Consistently ask ‘why’. This generates discussion within myself and it brings me back to exactly why I’m writing what I’m writing. Constantly reminding yourself why you’re writing can tell you whether or not you should keep writing about that particular subject.

Also, it’s probably good to remember that it’s not going to be successfully up and running overnight (unless you’re Kobe Bryant or Adele or someone else who’s already famous). It’s going to take a lot of hard work and dedication. But once you begin to regularly produce content and get things going, you’ll be amazed with your reward. It will all pay off

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