Using Social Media to Land a Job

This is a guest post by Nate Ginsburg from Degrees That Pay.

Everyone knows how tough it can be to land a job in this economy, especially for recent grads. That being said, new tools such as social media allow job seekers to pursue jobs and increase their chances of getting hired in ways that were previously not possible. So, if you are serious about getting a job, use social media to your advantage by following these 4 steps.

Step 1: Identify Target Companies

Do you know what industry you want to work in? Great, do a search for top companies in the industry that you are interested in and jot them down. If you don’t have a particular industry in mind, search for some ‘Top Companies To Work’ lists to get more ideas.

Once you have identified some companies that you want to work for, dig a little deeper to identify whom within the company you want to interact. I suggest taking note of the Founder, CEO and/or the head of HR (who is probably in charge of hiring).

To stay organized, start a spreadsheet to keep track of all the companies and people that you are interested in. In your spreadsheet, be sure to include URL, email and twitter handles for the people and companies.

Once you have identified some places that you want to work, its time for step 2.

Step 2: Frame your Twitter

If you want to be the part, you first have to look the part. For example, if you are interested in a job in marketing, start tweeting about things and people related to marketing. Tweet some articles from top marketing blogs and follow notable marketers and re-tweet what they are sharing. Apply the same tactic if you are interested in jobs in sales, advertising, start-ups, PR etc. This way, when a potential employer comes across your twitter, you will look like you are already a part of their industry.

Step 3: Connect and Interact

Once your twitter is framed to make you appear to be a part of your targeted industry, add the people and companies from your spreadsheet to a Twitter list. You can name your list something flattering such as “Coolest Companies”, or “People I look up to” to spark the person’s interest when they get a notification that they are added to a new list. Then, monitor your list like crazy and favorite, re-tweet, and respond to the tweets of the people you are targeting. The more interaction you have with your targeted companies and individuals, the better your chances are that they will notice you. And, if you have framed your Twitter correctly, some of the targeted people and companies will follow you back.

Another thing you should do is follow the blog of the companies and individuals and tweet links to their new posts. Make sure that you include @[company or author] in your tweet so they get notified when you share their post. Everyone loves when their content is shared so this is a great way to get onto a person’s radar.

Step 4: Apply

Once you have successfully identified companies and people that you want to work for, framed your twitter to look like you are a part of the industry, and are interacting with your targeted companies, you are ready to apply. However, it is important to give yourself time to build rapport with your targeted companies and individuals as it might take some persistence on your part to get noticed. By the time that you send in your job application, you should be well on their radar and will stand out from the pool of applicants. If you interact and build rapport with enough companies that you are interested in, eventually one of them is sure take notice of your efforts and reward you with a job opportunity.

Follow these four steps to leverage social media and position yourself for fast employment. Got any questions? Feel free to ask in the comment box below.

About the Author: Nate is a writer for which recently featured an article on 10 High Demand Jobs for 2013. Have any questions or comments? Connect with @NateGinsburg on Twitter and Instagram!

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